Visitor standing inside an illuminated EUPHORIA arch at night
INITIATIVE

EUPHORIA

EUPHORIA is an immersive public initiative: illuminated architectural arches that turn a passage into a shared experience of wonder, right inside everyday living spaces.

Public installation
Pavillons Bloom, Montréal
Supported by
CALQ
Collaboration
Montréal Centre-Ville
Youth participation
École secondaire Jean-Grou
Experience
Day shade, night light
Community testimony
2023

POSITIONING

An artwork you walk through, not an artwork you look at.

01

The context

The arches were designed for a passage used every day by residents, students and families.

02

The deployment

Installed outdoors at the Pavillons Bloom: shade during the day, light at night, a safe meeting point.

03

The outcome

Institutional collaboration, digital reach and direct testimonies from the community.

SUPPORT & FUNDING

CALQ
Programme Vivacité

Supported by the Conseil des arts et des lettres du Québec.

calq.gouv.qc.ca

COLLABORATION

« Dino turned a downtown corridor into a cultural experience visited by the public. »

The collaboration with Montréal Centre-Ville opened a public passage to the work and gave the initiative institutional visibility beyond the art world.

THE FILM

Location
Pavillons Bloom, Montréal
Year
2023-2024
Partners
Pavillons Bloom · Ville de Montréal · CALQ
In the film
The arches lit at night and the public walking through the installation.

This moment matters: it is where the work stopped being an object and became a place people use.

View original publication

COMMUNITY TESTIMONY

“Your art is more than something we look at—it is an experience. It touches people, creates a space to pause and allows us to escape for a moment. Thank you not only for creating your art, but for sharing it with us.”

Marie-Ange
Community member

In 2023, Marie-Ange took time to sit inside one of the public arches where the work was presented. She later shared this personal reflection on the emotional and experiential impact of the installation.

360° ACTIVATION

EUPHORIA transformed a collection of artworks into a 360° public experience, connecting artistic creation, institutional collaboration, urban space and everyday community life.

01
Art exhibition
02
Public space installation
03
Institutional collaboration
04
Experience open to residents
05
Digital reach
06
Direct community testimonies
Group of young people gathered under an illuminated arch
Youth participation
Illuminated arch tunnel at night with bubbles in the air
Night activation
Blue illuminated arches at dusk in a public passage
Everyday passage

CONFIRMED PARTNERS

Pavillons Bloom
Host site
Rivière-des-Prairies–Pointe-aux-Trembles
Borough
Ville de Montréal
Public partner
École secondaire Jean-Grou
Youth participation
CALQ
Support for the practice
District Central, Montréal
Associated mural component

Bring this experience to your environment.